Walmart’s Holiday Season Plans: Momentum Drives Sales Growth. Walmart, the world’s largest retailer, reported higher-than-expected sales in its latest quarter and beat its full-year forecast. The company announced it was “ready to win” the holiday season.
Quarterly Performance
- U.S. Sales Growth: Walmart’s third quarter U.S. sales rose 5%, reaching $114.9 billion.
- E-commerce Surge: E-commerce sales grew 22%, led by the popularity of pickup and delivery services and the expansion of online advertising and marketplaces.
- Visits and Spending: Both spending per visit and the number of visits increased, positive indicators for the company.
CEO Statement
Walmart CEO Doug McMillon said the company is “in momentum.”
“In-store volumes have increased, and deliveries have also accelerated. We are operating more efficiently using new technologies,” he said.
Consumer trends amid inflation:
- Lower-income consumers are Walmart’s primary customer base, but higher-income shoppers have also been attracted to the company in recent years.
- Customers earning $100,000 or more account for three-quarters of the company’s quarterly sales.
- Cheap options: Walmart has emphasized lower-priced products, such as toys under $25 and a 3% discount on Thanksgiving products.
Holiday significance:
The period between Thanksgiving and New Year’s is one of the most important for the retail industry. Walmart has already started its Black Friday deals in this period, both online and in stores.
Stock and Inventory Management:
Walmart maintained “healthy stock levels” by reducing inventory by 0.6% in the quarter. This ensured that there was no situation of selling products at a discount.
Economic Indicators:
- Retail sales increased by 0.4% in October, according to the Department of Commerce.
- The increase in consumer spending was attributed to low inflation, rising wages, and stability in the job market.
Future Plans:
Walmart has focused on technological investments and improving customer service. The company’s e-commerce services losses have also been steadily decreasing.
Walmart has adapted its strategies and itself according to changing customer trends. Its plans and performance during the holiday season will determine how successful the company is throughout the year.
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